Redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get
the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood.
A flashy exterior doesn’t help much if the actual machine fails to function. If people can’t find your website via search, and if they can’t intuitively navigate through your site’s pages and easily understand what information those pages contain, it doesn’t really matter how beautiful it looks.
When it comes to your website redesign, form and function need to be a package deal. So while you should absolutely add those new beautiful CTA buttons, and add that big beautiful hero image on your homepage, don’t forget about what’s happening behind the scenes.
In this guide, we’ll cover one particular portion of the less glamorous side of website redesigns: search engine optimization. While the way
we think about SEO is always evolving — with the focus now shifting toward optimizing content for the searchers themselves, as opposed
to for the search engines — it’s still something you can’t afford to overlook. So without further ado, here are 10 SEO mistakes to avoid
during your next website redesign.
The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign,
it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience
(and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very
beginning.
Think of it this way: you could spend all the money in the world on building a new, beautiful hotel with all the bells and whistles. But if no one
knows how to find your hotel, you’ll never do any business.
Don’t build a hotel that no one can find! When planning out your redesign strategy, make sure to take discoverability and accessibility into
account. (Not sure what that looks like from a practical, hands-on standpoint? Just keep reading!)
