Did you know that only 1 in 10 marketers say that their lead generation efforts are highly effective & efficient? Most people are stuck in the cold calls and outbound marketing days where people are the least likely to interact with you and your company.
Before we dive into the 30 tips, we should first cover the mechanics of lead generation. The best lead generation campaigns contain most, if not all, of these components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen. These include:
“Leads are the metric that, as marketers, we reply on. Because leads mean money.” - KIPP BODNAR
1. Offers
An offer is a piece of content that is perceived high in value. Offers include ebooks, white papers, free consultations, coupons and product demonstrations.
2. Call To Actions (CTA)
A call-to-action (CTA) is either text, an image or a button that links directly to a landing page so people can find and download your offer.
3. Landing Pages
A landing page, unlike normal website pages, is a specialized page that contains information about one particular offer, and a form to download that offer.
4. Forms
You can’t capture leads without forms. Forms will collect contact information from a visitor in exchange for an offer.
Generating leads online has the power to transform your marketing. Using great offers, calls-to-action, landing pages and forms - while promoting them in multi-channel environments - can reduce your cost-per-lead while delivering higher quality prospects to your sales team.
In order to generate sales qualified leads you want to do this the inbound lead generating way. You might also want to look into double checking your company's website for these aspects to it helps you generate more leads. If your missing more than 70% of these, you might want to reach out to your IT or marketing department to make some changes.
The basics herein are just the beginning. This guide contains many best practices for every aspects of lead generation to help bolster your conversion rates, but these tactics are only the tip of the iceberg. Continue to tweak and test each step of your inbound lead generation process in an effort to improve lead quality and increase revenue.
We've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Download these 30 tips to learn:
- What makes the best lead-generating content
- What drives killer landing page performance
- How to create offers that are impossible to ignore
- Secret website optimization tips with A/B testing
- ...and more!
