Marketers must find new ways to be noticed among the increasing advertising clamor. Instead of contacting customers with mass marketing and email gusts, marketers must focus on being found and then use lead generation marketing strategies to build a continuous relationship with the client. Lead generation marketing is a practice of capturing and motivating person’s interest in a product or service for the purpose of getting them on the path of buying.
Most buyers nowadays do their research on the internet before availing a product or service and mostly have enough knowledge before approaching a salesperson of the product or service. Thus, your business must have a strong online presence and create a firm lead generation marketing strategy that will establish trust and capture the attention of the buyer before they even contact a salesperson.
Web sites, conferences, trade shows, and email marketing are currently the most efficient way to generate leads according to IDG’s survey whereas print advertising and direct mail are the less effective.
Lead Generation Marketing Tools
Creating a lead generation strategies and program is challenging. Luckily, certain tools and tactics are now available to help you capture and convert leads with less manual effort. These tools will aid you in monetizing your web traffic better by improving the way you do inbound and outbound sales and marketing, feed your sales pipeline and increase your revenue.
Below are some of the top rated lead generation tools that will surely get you to the next level and increase your marketing return on investment (ROI).
- Hubspot - an inbound marketing and sales software tool that helps companies how to attract visitors, convert leads and close sales.
- Marketo - marketing automation software that helps businesses master the art and science of internet marketing to engage customers and sales prospects. It lets you effortlessly create, track, and report campaigns across different marketing channels.
- Leadboxer - gives you advanced, real-time information about your website visitors which will result to help you in finding new leads for your business, gain valuable insights about your site visitors, and speed up lead qualification.
These lead generation tools reduce your busy work so you can focus on creating quality and creative marketing offers.