Finding leads is one of the biggest challenges among real estate agencies. Considering today’s diverse marketing world it’s a lot harder to generate leads that would eventually turn into a potential customer. In reality, there are many ways to generate leads for your real estate business and whether you are a new or experienced realtor or agent these ideas will surely work.
Use lead generation tools or software on your website.
There are many available tools or software on the market regardless of whatever website platform you are using – Wordpress, Drupal, or Joomla. You can choose basic or advanced generation tools whatever suits your needs.
Optimize your real estate website to obtain unlimited leads.
Honestly speaking, there are many ways to optimize your real estate website. There is no single step to optimize your site, others websites will say you only need a single plugin to install and boom your website is optimized! No, it doesn’t come that easy. Don’t be their victim. Every page of your website is unique and each page you need to optimize. Aside from optimizing each page, you also need to create pop up opt-in forms, landing pages and follow Google rules on SEO on-page optimization.
Make use of free ad posting websites.
Free ad posting website like Craigslist is a great act to obtain solid leads.
Make use of social media.
Social media had grown into an important lead generation tool. In fact, 58% of marketers stated that social media helped them boost sales. However, when using social media you should examine first each social media platform so that you will know what will be the right platform to use for your audience.
Newsletters.
The more you connect with your prospect on a personal level the greater the chance that they will buy from you and this is the purpose of email newsletters.
Content is King, context is Queen.
Content without context is useless. So when you’re writing content for your blog or email make sure that it’s also making sense and doesn’t make the reader shrug its shoulder and stop reading. Context makes the content relevant to the reader.
Referral program.
Set up a referral program for your current clients to spread the word about you as a dependable and professional realtor or real estate agent.
Lots of companies or individuals sells a list of leads for your real estate business, don’t be their victim because the list of leads that they sell to you is also the same list they sell to other realtors. Instead of buying their leads spend it on ads that will drive traffic to your website.
