So you are planning to do a major revamping of your site design? A well-thought-out plan will make a smooth process along the way that yields almost zero website redesign mistakes. There are many website redesign mistakes that website owners commonly encounter and not performing SEO audit on your existing site are one of them.
There is nothing far more important than checking SEO of your site before bursting the bubble to the web on your newly design site. Performing in-depth SEO audit will give you important insights into how your website is performing. These will expose what’s working and what’s isn’t; and what are the strength and weaknesses of your current site, and from then you can plan on how to turn weaknesses into strengths.
Here are some important metrics you must consider when auditing your site.
- The average number of unique visitors. This metric will tell how many unique visitors your website is getting. The number of visitors your site should get depends on who you are and your target audience.
- Top performing keywords. To identify the top performing keywords of your site you need third party help like Google Analytics and Rank Checker. Google Analytics will extract lots of information from your visitors while rank checker will show keyword positions.
- The number of inbound linking domains. Inbound linking domains are useful when you want to look at the link building opportunities for a website that may not be a direct competitor, but has high-quality links in your industry.
- The total number of indexed pages. Indexed pages mean these pages will appear in search results. It is important to have all your website content to be indexed by search engines like Google so that it will be included in the search results.
- Average traffic per pages. Even if some of your visitors don't convert, it is still important to monitor their behavior. What are their activities and from then you can plan how to influence their behavior and eventually persuade them.
