Failing to detect and include commonly searched keywords is another common SEO mistake committed. Focusing on no keywords makes your site’s page vague, no direction while having too many of it will be penalized by Google. Thus, moderation use of commonly searched keywords my friend is the key.
Why are keywords important?
They are important for a website as they send the targeted web traffic to your site for free or for a fee and if using the right keywords was done properly, it can bring you insurmountable business success online.
What is ‘commonly searched keywords’?
Frequently searched keywords are what most people find, it is the popular keywords all around the world.
How to find the most search keywords?
There are three ways to do it:
- Google Autocomplete. Pick a topic and type the question into Google’s search bar. Then look for the drop down, or Google’s suggested search or autocomplete.
- Google Trends. Go to www.google.com/trends then look for ‘explore’, 'top charts' or ‘trending searches.'
- Wordstream. Go to www.wordstream.com/keywords, search for a topic of your interest and click enter. Wordstream will show list of keywords based on your searched text and its similar search recurrence. This tool is the best to get for insights to use on long tail keyword targeting.
Each page of your site should have a particular focus keyword, and that keyword must surface one to three times naturally on your page content. Do not repeat it for more than three times or Google will be aware that you're overusing the keywords which in effect will harm your ranking. Furthermore, don't forget that your targeted keywords must also be present in your meta description and page title, H1 headings are optional. Happy keyword research my friend!
